The American International Club (AIC) engaged Blue Heron Productions to re launch and develop their club, the largest and most prestigious outside of the United States.  With over 600 members, the AIC’s key focus was on prestigious Speaker Luncheons and organizing not only the main American festivities, Thanksgiving and July 4th but also professional, sporting and cultural events. Mary Hofstetter was engaged as the Director of Development and COO and Maxime as Event Organizer to oversee more than 95 events in two years. BHP formulated a development strategy with two key aspects. It was vital to re-design all marketing materials. BHP undertook the redesign of the AIC logo; letterheads, membership cards, website, corporate partnership packages and upgraded all existing promotional materials such as their AIC Annual Program and Social Media Facebook / Linkedin. A focus on creating a homogeneous identity and branding integrating and linking all marketing materials to the club's prestigious Speaker’s Program and multicultural events. The other key focus was expanding the territory that the AIC operated within. BHP expanded the Club into the Canton de Vaud working closely with the Geneva and Vaud Economic Development Boards. These two strategies proved successful in not only increasing their new membership by 20%, more than doubling their Corporate Partners, multiplying event sponsors from one to 25, and advertising by 7 times. Blue Heron Productions with their important VIP contacts contributed to securing renown speakers for the club.