Why the name "Blue Heron Productions"?
Blue Heron Productions specializes in the conception, production and execution of Private, Corporate and Charity Fundraising events as well as Product & Store Launches.
Events are custom tailored to our clients’ needs.
Blue Heron Productions is a Geneva-based company that has produced events internationally and locally.
We offer in-depth knowledge and experience.
We have created multicultural events embracing countries - China, Thailand, India, Russia, Africa, the Middle East, Turkey, Brazil, America - featuring their artists, décor, fashion and cuisine, often working with the support of their Royal Families, Government Officials, Ambassadors and Cultural Attachés. Clients experienced the excitement of exotic and beautiful cultures, whether it be “The Splendor of India”, “The Year of the Dragon” with China or “A Thousand and One Nights with Dubai” Polo Tournament.
With over 25 years of experience in creating and producing events, implementing new development strategies for growth, public relations and press, Blue Heron Productions can create for you or your company a tailor made event with the best in entertainment or your conference with top organizational skills. Whether your focus is on music, dance, fashion, polo, golf or other high profile event, Blue Heron has extensive experience from the concept to the finish, including detailed budgeting, logistics, invitation and program design, securing co-sponsors and press.
From 1996-2004, Mary worked as Director of Fundraising for the British Red Cross of London primarily through events and partnerships. She grew the British Red Cross’s top entertainment gala, The British Red Cross Ball from 300 guests to 1’200 the first year she Chaired in 1995 as a volunteer, increasing funding by eight fold. She was then offered the position as Fundraising Director in 1996 which she held during 8 years. Mary expanded each year, creating new exciting events with a team of motivated volunteers, attracting top donors to the charity. Within two years, Mary created their first annual fashion show gala in collaboration with the Editor of British Vogue; the first fundraising polo tournament and the Scottish Rock-n-Reel Gala. Each event, due to its success, became annual events, providing the British Red Cross with additional, stable important income for their humanitarian aid projects.
In 2002, Mary was invited to create the first major high profile Red Cross Ball in Geneva, Switzerland the birthplace of the charity. Setting up offices, database, volunteer committees, and using her in depth knowledge and contacts in the world of entertainment, the first gala starring the Italian pop star Zucchero, sponsored by JP Morgan Private Bank, Bvlgari, the five-star Hôtel Beau-Rivage, was attended by Royalty and VIPs and over 800 guests was an instant success. It became their most important annual fundraising gala as well as a key date on the international social calendar. During 12 years, Blue Heron Productions was the exclusive Founder and Producer of the Red Cross Ball.
In 2003, Mary went on to launch the first high profile gala for the Swiss Red Cross in Zürich, featuring top fashion with Christian Dior, a client she had collaborated with in London. In 2006, she launched a gala in Basel, where ballet and the arts were the main focus. Launching the three key cities of Switzerland, Geneva, Zürich and Basel gave the Swiss Red Cross an important annual income to fund their aid projects and extended in a significant way their donor base raising over CHF 8 million.
In 2005, Blue Heron Productions Sàrl was established, developing its clientele into private events and symposiums. We are proud of the longevity with which we have worked for our clients.
Blue Heron was proud to organize for Jet Aviation, one of the world’s leading aviation companies, during eight years, 2005 to 2012, exciting cultural events to entertain their clients and colleagues during the most important global business aviation exhibition, the European Business Aircraft Exhibition (EBACE). Each year a new venue was discovered by their clients: the Grand Théâtre, the Musée Ariana, the Château de Coppet, Golf Club de Bonmont, and many more. Fine dining, culture and entertainment were the key focus. Blue Heron had the privilege of organizing their launch of their new FBO at Geneva Airport.
In 2009 Blue Heron Productions was invited to create awareness through events for a rare children's immune disease, Sanfilippo. We launched the first Children's Fashion Gala in aid of the Sanfilippo Foundation. The format was a Sunday Brunch and models were the children and their parents. Given the success of the first edition held at the 5-star Hôtel Beau-Rivage, three successful years followed, resulting in the first European Conference held in Geneva, uniting all the rare children's diseases.
In 2010, Maxime Laperrouze graduated from Event Management school and joined the Blue Heron Team. Maxime played a vital role in the management of the major events. Today following 8 years, Maxime provides the clients with in-depth experience in event management, including the creation of the visual concept of invitations and programs.
Important launches, such as the Foundation Jan Michalski for Literature & Arts was organized by Blue Heron in 2013 for over 500 VIP guests with entertainment from the world of literature and theater. Food was created and served by the famous Michelin star Chef Benoit Violier and his brigade from the Restaurant de Crissier. On Sunday a public event for 2’000 guests was held in a tent featuring a theatrical production.
From the snowy alps of St. Moritz, where we created a private event for Van Cleef & Arpels to Gstaad, where we organised a VIP event during one of the world’s largest hot balloon festivals in Châteaux d’Oex followed by a private dinner and concert for the beautiful Sommets Musicaux, we have experience both in indoor and outdoor events.
In 2014, Blue Heron Productions was engaged to re-launch the largest and most prestigious American International Club (AIC) outside of the United States. Mary worked as Director of Development, expanding the AIC into the Canton of Vaud, doubling its territory and Corporate Partners, sponsors grew from one to twenty five. By 2016, the club had been successfully re-launched with all marketing materials including logo, website, annual program re-designed resulting in an increase of 20% in new membership.
Geneva, being the Centre of international conferences, Blue Heron organized for three years during the World Health Assembly (WHA) important global symposiums for The Nippon Foundation in 2015 and General Electric Healthcare in 2016 & 2017.
Blue Heron is currently working on prestigious events for Patara Fine Thai Cuisine, celebrating the important Thai festivals, Loy Krathong and soon Songkran, the Thai New Year with a top chef from Bangkok, Chef Tam.
We hope to have the pleasure of creating or supporting your next event to ensure its success leaving your clients and guests with memories that last a lifetime.
Coming up with Blue Heron as our title came from the heart. Born in Florida, I was always surrounded by blue herons. They represent for me elegance, singularity, tranquility and determination. Theses birds have unique feathers that go from a deep blue to a blue grey. Although blue herons are in the stork group, they do not have the same characteristics which sets them apart from the rest.
Arriving in Switzerland, I was delighted to discover grey herons thrived. This is what I hope, that our company can offer our clients, events that are unique, that can stand on their own, creative and elegant as the blue heron, yet equally adaptable to our clients' needs.
Why choose us ?
With over 25 years of experience in creating and producing events, Blue Heron Productions can create for you a tailor made event with the best in entertainment whether it be music, ballet, fashion, polo, golf or other. Based in Geneva, but with a wide experience throughout Switzerland, Zurich, Basel, St. Moritz, Gstaad and London, we can organize for you or your company high profile, elegant events as well as conferences and symposiums, each and everyone tailor made.
Combining our experience with creating visuals, invitations, program of the evening, banners and more, ensure that your event has a homogeneous identity with a thread running through it from the beginning to the end. Tightly controlled budgets, contracts for artists, securing co-sponsorship to create synergies and cost-sharing as well as barter agreements offer you the maximum possibilities for the best quality event possible and cost-effective.
Press, social media, public relations are other important services that we can offer you.
Blue Heron Productions is unique in having specialized in creating events dedicated to many countries. We have produced events featuring fashion, music, film, VIPs, press dedicated to many important countries - China, India, Russia, Turkey, Brazil, Thailand, Middle-East, Africa, America and many more. If you wish to celebrate or promote clients from these countries, we can offer you an event to be proud of.
Meet The Team
Our Team is led by the company’s Founder & Director Mary Hofstetter who holds over 25 years of international development strategy, event management, branding, public relations and press expertise. The Blue Heron Team consists of the Event Manager, Maxime Laperrouze, bilingual, who is available to work closely with you to ensure your event meets each and every one of your expectations.
Director Fundraising Events, British Red Cross (9 years)
Director and Founder of Swiss Red Cross, Geneva, Switzerland (12 years)
Director of Development & COO of American International Club of Geneva (2 years)
Director and Founder of Blue Heron Productions in February 2005
Studied Event Management and Foreign Languages in France
Started at Blue Heron Productions in February 2010
Plays American Football, likes skiing and snowboarding.
Flag football: 2014 French Champion
Born in Lyon, 2 younger brothers
Loves chicken and cheese
Hard worker and likes to supervise